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Tuition Express Upsell

How can we increase revenue by helping users discover the right features at the right time?

Project Details

Role: UI UX Designer (Growth Designer)

Type: Feature Promotion / Upsell

Collaboration: GTM Team

⛔️ Problem

Administrators weren’t fully aware of or actively using Tuition Express, Procare’s built-in payment processing system—despite it being a major revenue driver.

The challenge was surfacing it at the right moment in the user flow, without disrupting daily tasks.

"I’ve seen Tuition Express mentioned, but I wasn’t sure what it really did or if it was worth switching from what we’re already using"

Business & Design Challenges

🟥 Designing a low-friction upsell path that feels helpful, not intrusive

🟥 Driving adoption of an existing feature without disrupting the core product experience

🟥 Reduce reliance on Stripe, which generates no revenue for Procare and is frequently exploited by bad actors

High Level Goals

⭐️ Increase adoption of Procare’s in-house payment system (Tuition Express)

⭐️ Surface the right message to the right users at the right time

⭐️ Empower account teams with better-qualified leads via targeted CTAs

A/B Testing

We A/B tested two badge variations with different messaging and color styles to see which combination resonated most.

Both designs were intentionally subtle, but the test helped us identify the tone and visual approach that best captured attention and encouraged engagement.

We A/B tested two badge variations with different messaging and color styles to see which combination resonated most.

Both designs were intentionally subtle, but the test helped us identify the tone and visual approach that best captured attention and encouraged engagement.

We A/B tested two badge variations with different messaging and color styles to see which combination resonated most.

Both designs were intentionally subtle, but the test helped us identify the tone and visual approach that best captured attention and encouraged engagement.

We A/B tested two badge variations with different messaging and color styles to see which combination resonated most.

Both designs were intentionally subtle, but the test helped us identify the tone and visual approach that best captured attention and encouraged engagement.

🏆 Solution

We ultimately moved forward with Option B, which outperformed in the A/B test by striking the right tone and visual emphasis balance.

Why it works

• Contextual relevance: Placed the upsell where admins already manage billing.

• Low friction: Avoided interruptions—no banners, no popups.

• Scannability: Clear copy and call to action.

• Experimentation: A/B tested badges to optimize engagement.

Why it works

• Contextual relevance: Placed the upsell where admins already manage billing.

• Low friction: Avoided interruptions—no banners, no popups.

• Scannability: Clear copy and call to action.

• Experimentation: A/B tested badges to optimize engagement.

Why it works

• Contextual relevance: Placed the upsell where admins already manage billing.

• Low friction: Avoided interruptions—no banners, no popups.

• Scannability: Clear copy and call to action.

• Experimentation: A/B tested badges to optimize engagement.

Why it works

• Contextual relevance: Placed the upsell where admins already manage billing.

• Low friction: Avoided interruptions—no banners, no popups.

• Scannability: Clear copy and call to action.

• Experimentation: A/B tested badges to optimize engagement.

Impact + Anticipated Business Outcomes

• Increased TE adoption = higher payment volume retention

• Strengthens stickiness and LTV for admin users

• Drives revenue through existing customer base with low implementation cost

• Increased TE adoption = higher payment volume retention

• Strengthens stickiness and LTV for admin users

• Drives revenue through existing customer base with low implementation cost

• Increased TE adoption = higher payment volume retention

• Strengthens stickiness and LTV for admin users

• Drives revenue through existing customer base with low implementation cost

• Increased TE adoption = higher payment volume retention

• Strengthens stickiness and LTV for admin users

• Drives revenue through existing customer base with low implementation cost

24.5K

Total guide views (April only)

9,123

Unique visitors to billing page

16%

of users completed the flow to contact their Account Manager