How can we empower individuals with PCOS to access personalized care ?
Background
Clar Health is an early-stage health startup on a mission to simplify and personalize the PCOS care journey. With a vision of making integrative, collaborative care more accessible, Clar connects users to a curated team of experts—including doctors, mental health providers, and nutritionists—all through one seamless digital experience.
I was brought in as the freelance UX designer to help shape Clar’s first web-based MVP, including flows for both patients and clinicians.
Project Details
Role: UI UX Designer
Type: End-to-end MVP
Industry: FemTech / Health Tech
⛔️ Problem
Despite being a common condition, PCOS is notoriously under-treated and poorly understood across traditional healthcare systems.
Patients are often left to navigate care on their own, piecing together advice from multiple specialists who rarely collaborate.
"It’s so hard to find care that actually feels connected, I’m always piecing things together on my own"
Business & Design Challenges
🟥 Building trust as a new healthcare brand for users navigating sensitive health concerns
🟥 Designing a dual experience for both patients and clinicians
🟥 Growing a vetted network of clinicians across specialties
🟥 Collecting enough health information to personalize care while keeping the experience frictionless
High Level Goal
The goal of this project was to design a trust-centered experience that connects individuals with PCOS to personalized, multidisciplinary care while supporting both patient and clinician needs through a seamless digital platform.
⭐️ Create a friendly, private, and supportive onboarding experience
⭐️ Help users build and manage their personalized care team
⭐️ Encourage clinician sign-ups by showcasing the benefits of joining the Clar network
Persona
The Empowered Patient
wellness minded
proactive planner
frustrated but hopeful
Persona
The Collaborative Clinician
patient focused
growth minded
multi-disciplinary advocate
Pains
• Pressure to grow their practice without marketing support
• Frustration with clunky, outdated EHR tools
• Limited time for deep patient engagement due to admin overload
Goals
• Looking for additional sources of income
• Grow their practice and skills through mission-aligned care
• Collaborate with other specialists
Competitive Analysis
We chose competitive analysis as the research approach to quickly understand market gaps, proven strategies, and where we could differentiate in the growing integrative care space.
Our goal was to build a clear, reliable experience for both patients and clinicians, focused on trust, empathy, and ease of use. Below are key points in the user journey and the design choices that supported them
Anticipated Business Outcomes
While I was not involved post-handoff, the product is designed to support key outcomes for both patients and clinicians:
Increased patient acquisition through a clear, benefit-driven website and frictionless onboarding
Improved conversion to paid membership by communicating value upfront and streamlining the $50/month plan flow
Higher clinician engagement via intuitive dashboards and efficient onboarding, reducing setup friction
Next Steps
Although I did not stay on for the post-launch phase, future iterations could include:
→ Usability testing of onboarding and dashboard flows to validate ease of use and emotional resonance
→ Clinician-side feedback to improve dashboard features and streamline multi-provider collaboration
→ Refining care plan delivery based on real user behavior and engagement patterns