Designing a trust-centered care experience for people navigating PCOS
Project Details
Role: UX Designer (Freelance)
Scope: End-to-end MVP • Patient & Clinician experiences
Industry: FemTech / Health Tech
Background
PCOS is a common but under-diagnosed condition that often requires care across multiple specialties. Patients are frequently left to coordinate treatment on their own, navigating disconnected providers, unclear care plans, and limited long-term support.
Clar Health’s mission is to simplify that journey by connecting patients with a curated, collaborative care team through a single digital platform.
I was brought in to help shape Clar’s first MVP, focusing on clarity, trust, and ease of use for both patients and clinicians.
Problem
Despite how common PCOS is, care is often fragmented and difficult to access.
Patients struggle to find providers who understand PCOS, coordinate across specialties, and offer care that evolves over time. Clinicians, on the other hand, lack tools that support collaboration, patient engagement, and sustainable practice growth.
Business & Design Challenges
Establishing trust for a new healthcare brand handling sensitive health data
Designing a dual experience that serves both patients and clinicians
Supporting multidisciplinary care without overwhelming users
Collecting meaningful health data while keeping onboarding lightweight
Project Goals
The goal of this project was to design a clear, supportive experience that connects individuals with PCOS to personalized care, while also creating value for clinicians joining the platform.
Success meant:
A welcoming, private onboarding experience
Clear visibility into a patient’s personalized care team
A clinician experience that reduced admin overhead and encouraged participation
Scope Snapshot
Primary User: The Patient
wellness minded
proactive planner
frustrated but hopeful
Pain Points
Feeling dismissed or misunderstood by providers
One-size-fits-all treatment recommendations
Limited long-term support
Goals
Easy access to trusted care
A personalized plan that evolves over time
A care team they can actually rely on
Secondary User: The Clinician
patient focused
growth minded
multi-disciplinary advocate
Pain Points
Limited time for deep patient engagement
Outdated or fragmented tools
Difficulty growing a mission-aligned practice
Goals
Efficient patient management
Sustainable income opportunities
Collaboration with other specialists
Competitive Analysis
Given the project timeline, we focused on competitive analysis to understand how existing PCOS and women’s health platforms approached onboarding, care coordination, and clinician engagement.
We analyzed platforms like Pollie, Allara, and Ohana to identify patterns, gaps, and opportunities for differentiation.
Key insights
Many platforms leaned heavily into education but lacked care coordination
Clinician value propositions were often unclear or buried
Pricing transparency varied widely and impacted trust
I focused on creating an experience that felt:
Clear and human, not clinical
Trustworthy without being overwhelming
Flexible enough to support different care journeys
The MVP was structured around three core areas: onboarding, care team visibility, and clinician operations.
Anticipated Business Outcomes
While I wasn’t involved post-handoff, the MVP was designed to support:
Increased patient acquisition through a clear, trust-driven onboarding experience
Improved conversion to paid membership via transparent pricing and value communication
Higher clinician engagement through streamlined workflows and reduced overhead